



Unlock the Secrets of Romanian Fashion! Are you struggling to find a style that reflects your unique identity while honoring your rich cultural heritage? You’re not alone! Many fashion lovers face this challenge daily.
But here’s the good news: as your trusted guide, I bring expertise in blending traditional elegance with modern trends. Together, we’ll explore:
- The historical evolution of Romanian fashion
- Key styles to elevate your wardrobe
- Notable designers shaping today’s scene
Want to change your style? Read on to learn how to easily add cultural meaning to your wardrobe for a look that’s both classic and modern!
Historical Evolution of Romanian Fashion

Ancient Roots: Early Romanian clothes were simple, with tunics and wool cloaks, often decorated.
Medieval Period: In the Middle Ages, clothes got fancier. Nobles wore silk, while peasants wore practical wool. Bright colors showed up.
17th-18th Century: The Renaissance and Baroque periods added lace and velvet. Traditional outfits in Maramureș had embroidered blouses and colorful skirts.
19th Century: The national revival raised interest in folk costumes, especially the “ie” (embroidered blouse), a symbol of pride.
20th Century to Present: The interwar period mixed modern and traditional styles. After communism, designers combined global trends with local crafts for a unique Romanian look.

2 Centuries of Romanian Fashion
19th Century

In the early 1800s, Romanian nobles wore European-style clothes like suits and dresses.
By the mid-1800s, as nationalism grew, traditional Romanian clothing became a symbol of pride. People wore embroidered blouses, skirts, and sheepskin vests, especially during the 1848 revolutions.
As the century progressed, Romania’s urban elite adopted Victorian styles. Men favored frock coats and bowler hats, while women wore corseted dresses and crinolines. This change showed Romania becoming more Western, combining local traditions with modern fashion.
20th Century

In the early 20th century, Romania saw cultural growth as a united kingdom. The nobility and middle class in Romania took on Parisian fashion, with men in tailored suits and women in flapper dresses. Traditional Romanian Costumes like the ie gained recognition through Queen Marie of Romania.
By the mid-1900s, Romanian fashion had sleek lines and knee-length skirts. After World War II, simple clothes for workers became popular, and traditional outfits were worn at festivals.
In the late 1900s, pride in national culture brought back folk designs. Traditional clothes were encouraged, but fashion didn’t change much under communism. After the 1989 revolution, young people began wearing jeans, leather jackets, and global brands.
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3 Popular Fashion Styles in Romania
Traditional Style

Ie (Embroidered Blouse): The most iconic piece of Traditional Romanian Clothing, the ie is a loose-fitting blouse made of cotton or linen, decorated with flowers and patterns. Each region has its own style.
Șalvari (Wide Pants): Loose trousers for men, usually worn with an embroidered shirt.
Catrință (Wool Skirt): A wrap-around wool skirt for women, often worn with the ie and an apron.
Coats and Vests: Traditional outerwear includes sheepskin vests and embroidered wool coats.
Accessories: Common items include headscarves, sashes, and belts, especially at festivals. Handmade jewelry, like silver coins or beads, adds to the outfits.
Contemporary Urban Style

Casual Streetwear: Like many European countries, Romania has adopted global fashion trends. Urban youth favor casual streetwear styles, including jeans, leather jackets, sneakers, and hoodies. Big brands like Zara, H&M, and Nike are popular in Bucharest and Cluj-Napoca, improving the Romanian clothing scene.
Chic and Minimalist Styles: Romanian urban fashion features sleek, minimalist aesthetics. Many professionals wear all-black or all-white outfits, fitted blazers, and simple, stylish accessories. Neutral tones like black, gray, white, and beige are prevalent in these looks.
Evening Wear: Romanian fashion enthusiasts enjoy elegant evening wear for formal events. Dresses with flowing lines, tailored suits, and stylish accessories are common. Designers mix modern styles with Romanian patterns for unique evening wear that reflects the country’s heritage.
Bohemian Style

Romania features a vibrant bohemian fashion scene, particularly among creative communities. Boho-chic outfits include flowy dresses, fringed jackets, layered jewelry, and earthy tones. This style combines nature-inspired elements and handmade accessories with traditional Romanian clothing.
In Bucharest, vintage and second-hand shops are popular, offering unique pieces. This lets people mix and match to show their style while wearing traditional Romanian outfits.
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4 Notable Romanian Fashion Designers
Irina Schrotter

Style: Known for her elegant, minimalist designs, Irina Schrotter is a prominent figure in Romanian fashion. Her collections feature sharp tailoring and clean lines, differing from traditional Romanian clothing.
Achievements: Schrotter has shown her work at fashion weeks in Berlin and Vienna. Her clothing targets professional women and focuses on quality materials.
Signature Look: Her designs are structured outfits in solid colors with Romanian details.
Ioana Ciolacu

Style: Known for her avant-garde approach, Ioana Ciolacu combines art and fashion in her collections. Her work features bold prints, unexpected silhouettes, and a blend of traditional Romanian clothing with modern elements.
Achievements: Ciolacu won the Designer for Tomorrow Award and showcased her work at major fashion weeks.
Signature Look: Her designs are playful and sophisticated, with architectural and Romanian influences.
Doina Levintza

Style: Doina Levintza is a famous Romanian designer known for her detailed theatrical haute couture.
Achievements: She creates theater costumes that highlight Romanian heritage.
Signature Look: Her dramatic designs blend historical Romanian and baroque styles.
Amina Muaddi

Style: Amina Muaddi is a famous shoe designer known for her bold, modern shoes that include traditional Romanian elements. Her flared stiletto heel is her signature.
Achievements: Muaddi quickly gained fame, with stars like Rihanna, Kendall Jenner, and Dua Lipa wearing her designs. Her work with Rihanna for Fenty boosted her status, and her shoes are sold in luxury stores worldwide.
Signature Look: Her high-heeled shoes feature unique sculptural heels in bright colors. They blend elegance and comfort, perfect for events and everyday wear.
2 Key Influences in Romanian Fashion
Sustainability and Slow Fashion Movement

Influence: Romanian clothing is becoming more eco-friendly as sustainability grows in importance. Designers like Ioana Ciolacu and Dorina Vidican are leading this change.
Elements: They use natural materials and handmade techniques, mixing tradition with sustainability.
Cinema and Pop Culture


Influence: Romanian cinema and TV, especially in the late 20th century, have shaped fashion trends. Celebrities like actors and musicians help popularize Romanian designers.
Elements: Stars like Inna and Alexandra Stan promote Romanian clothing, increasing designer visibility. Their red carpet-outfits mix contemporary styles with traditional Romanian elements.

Romanian Fashion: A Recap
Romanian fashion blends traditional and modern styles, showcasing the country’s cultural heritage. Designers like Doina Levintza and Ioana Ciolacu combine traditional elements with innovative designs.
Garments ie in Romanian Culture reflect Romania’s vibrant history and inspire modern collections. Many designers are now adopting eco-friendly practices, emphasizing responsible fashion. This blend of tradition and modernity boosts Romanian fashion’s identity and global appeal.
FAQ
Traditional Romanian fashion features garments like the ie (embroidered blouse), catrință (wool skirt), and șalvari (wide pants), often adorned with intricate regional embroidery and made from natural materials.
Modern Romanian fashion blends traditional elements with contemporary styles, focusing on sustainability and ethical practices while incorporating folk motifs into urban designs.
Prominent designers include Doina Levintza, known for haute couture; Ioana Ciolacu, who emphasizes avant-garde and sustainable styles; and Irina Schrotter, recognized for her minimalist elegance.