Looking for the best things to do in Tulum? Known for its pristine beaches, ancient ruins, and vibrant cultural scene, Tulum is a Caribbean paradise that offers a mix of history, natural beauty, and luxury.
Whether you’re exploring Mayan ruins, swimming in cenotes, or lounging at an exclusive beach club, there’s something for everyone in this beautiful town. With so much to see and do, it can be hard to know where to start.
In this guide, we’ll help you discover 18 must-visit spots in Tulum, 10 additional hidden gems, and 5 food and drink experiences that will make your trip unforgettable.
You’ll also find essential tips to ensure you have the best time exploring this magical destination.
Tulum’s Must-Visit Archaeological Sites
1. Tulum Ruins
Photo by Jim Hoffman
The Tulum Ruins are one of the most iconic Mayan ruins located on the Caribbean coast. Situated on a cliff, the site offers breathtaking views of the Caribbean Sea. These ancient ruins were once a major port and trade center, serving as a bustling hub during the Mayan civilization.
The site includes temples, a wall, and other buildings, with an entrance fee of around MXN 80. Visiting Tulum offers a chance to explore both archaeology and the natural beauty of the area.
According to Tulum: An Archaeological Study of the East Coast of Yucatan, Tulum was a strategic port city during the Postclassic Maya period. The study highlights its architectural sophistication and defensive walls protecting its coastline.
As a vital trade center, Tulum’s location allowed control over Caribbean trade routes, making it an important political and cultural hub during its peak.
2. Cenote Dos Ojos
Cenote Dos Ojos is one of the most famous cenotes near Tulum, ideal for scuba diving and snorkeling. This underwater cave system, with its crystal-clear water, is a unique spot for adventurous travelers. The cenote gets its name from its two main openings, resembling eyes.
It is home to fascinating stalactites, stalagmites, and a diverse marine ecosystem. Cenote Dos Ojos is about 40 minutes from Tulum, with a fee of approximately MXN 200–300 for entry and tours.
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3. Coba Ruins
The Coba Ruins are an ancient Mayan city located about 45 minutes from Tulum. Known for its impressive Nohoch Mul Pyramid, the tallest pyramid in the Yucatan, the site offers visitors the chance to climb the pyramid and enjoy panoramic views of the jungle.
Unlike many other ruins, Coba is largely undeveloped, making it an immersive experience. The entrance fee is around MXN 80, and you can hire a bicycle to explore the vast site.
According to Cultural and Climatic History of Cobá, a Lowland Maya City in Quintana Roo, Mexico, Cobá thrived between AD 100–1200 as a major trade hub. The study examines the city’s resilience through changing climates and environmental shifts, highlighting its strategic position in the Maya lowlands. This makes Cobá’s historic ruins an essential stop for understanding Maya civilization in the region.
4. Gran Cenote
Gran Cenote is one of Tulum’s most popular cenotes, offering pristine waters for swimming, snorkeling, and scuba diving. Located just 10 minutes from Tulum, it’s perfect for cooling off after visiting the ruins.
The cenote has beautiful rock formations and crystal-clear water, surrounded by lush greenery. A small entrance fee of about MXN 180 is charged, and the cenote is an excellent spot for a family-friendly adventure in a stunning natural environment.
5. Sian Ka’an Biosphere Reserve
The Sian Ka’an Biosphere Reserve is a UNESCO World Heritage site, located just 45 minutes from Tulum. It spans over 1.3 million acres of wetlands, jungle, and coastline, and is home to rare wildlife such as jaguars, crocodiles, and over 300 bird species.
Visitors can explore the reserve via guided boat tours, which offer an immersive experience in the natural beauty of the Yucatan Peninsula. Entrance fees vary depending on the tour chosen.
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Beaches and Coastal Adventures
6. Playa Paraiso
Playa Paraiso is one of Tulum’s most famous beaches, renowned for its soft white sand and crystal-clear turquoise water. Situated near the Tulum Ruins, it offers a peaceful, serene environment perfect for relaxation.
The beach is less crowded compared to others in Tulum, making it ideal for a beach day. With its beautiful views of the Caribbean Sea and proximity to Tulum town, Playa Paraiso is a must-see for those looking to enjoy Tulum’s natural beauty.
Visiting Playa Paraiso was an unforgettable experience. The soft white sand and crystal-clear waters made it the perfect spot for relaxing and swimming, with stunning views of the Caribbean Sea.
7. Playa Ruinas
Playa Ruinas is located just below the Tulum Ruins, offering a unique blend of history and beach relaxation. With clear blue waters and soft sand, it’s a fantastic spot for swimming and sunbathing.
You can enjoy stunning views of the Mayan ruins perched above, giving this beach a special historical charm. The entrance fee to the Tulum ruins gives you access to the beach as well, making it an affordable and scenic destination.
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8. Akumal Beach
Akumal Beach is famous for its green sea turtles, which are often spotted swimming in the shallow waters. Located about 30 minutes from Tulum, the beach offers fantastic opportunities for snorkeling and swimming with these gentle creatures.
Akumal is a protected area, so visiting helps conserve the local ecosystem. While there is no fee to access the beach, you’ll need to rent snorkeling gear or take a tour to fully experience the underwater world.
9. Coastal Snorkeling Tours
Tulum’s coastline is known for its rich marine life, including vibrant coral reefs and sea turtles. Take a coastal snorkeling tour to explore the Caribbean Sea and its stunning underwater world. Tours typically last 2–3 hours and include snorkeling gear and refreshments.
The turquoise waters and varied marine species, including tropical fish and green sea turtles, make this an unforgettable experience for nature lovers and adventure seekers.
10. Beach Clubs & Lounges
Tulum is home to several upscale beach clubs that offer a luxurious and laid-back experience. With their beautiful beachfront property, these spots provide a relaxing atmosphere to enjoy cocktails, fresh seafood, and stunning views.
Some of the most popular beach clubs include Papaya Playa Project and CoCo Tulum, offering great service, sunsets, and a lovely ambiance. These spots are perfect for enjoying a sunset drink or a beach day with a touch of luxury.
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Outdoor Activities & Adventure
11. Kitesurfing and Windsurfing
Kitesurfing and windsurfing are popular activities in Tulum thanks to the constant winds along the coast. Playa Paraiso and nearby beaches offer ideal conditions for both beginners and experienced enthusiasts.
Rentals and lessons are available for those who want to try these water sports. With tropical winds and beautiful beaches, Tulum is a prime destination for those seeking adrenaline-filled adventures on the Caribbean Sea.
Trying kitesurfing and windsurfing in Tulum was exhilarating! The constant winds and clear waters made the experience unforgettable. Whether you’re a beginner or expert, the beach offers perfect conditions for water sports and adventure.
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12. Jungle Hiking & Eco Tours
Explore the lush jungles of Tulum through guided eco tours and hiking trails. Whether you’re trekking through the Sian Ka’an Biosphere Reserve or the jungle around Coba, there are plenty of opportunities to discover Tulum’s diverse flora and fauna.
You’ll also have the chance to spot wildlife, such as monkeys and tropical birds. Many tours are led by local guides who provide insights into the area’s ecology and conservation efforts.
13. Tulum Zipline & Adventure Parks
For thrill-seekers, Tulum offers ziplining and adventure parks where you can soar above the jungle canopy. These parks offer a mix of adrenaline-pumping activities, including ATV rides, cenote swims, and zipline tours through the dense forest.
The adventure parks are just a short drive from Tulum and offer a fun and exciting way to experience the region’s natural beauty.
14. Kayaking and Paddleboarding
Kayaking and paddleboarding are fantastic ways to explore Tulum’s clear lagoons and coastline at a more relaxed pace. Whether you’re paddling through Cenote Suytun or along the Tulum Beach area, these activities allow you to take in the scenery while gliding over calm waters.
Rentals are available for paddleboards and kayaks, and it’s a perfect activity for families, couples, or solo travelers looking for a peaceful experience.
15. Tulum Beach Cycling Tour
Explore Tulum’s beach road by bike with a cycling tour. Ride along the Caribbean coastline, passing through palm tree-lined paths and hidden beaches. These tours offer a fun and eco-friendly way to see the town and its surroundings.
Stops along the way might include local street art, beach clubs, and cafes where you can stop for a snack or a refreshing drink. It’s a great way to explore Tulum in a relaxed manner.
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Day Trips from Tulum
16. Chichen Itza
Chichén Itzá is about 2 hours from Tulum and one of Mexico’s most iconic Mayan ruins. As a UNESCO World Heritage site, it features the massive El Castillo Pyramid, which was a Mayan astronomical observatory.
Known for its equinox alignment, it is a must-visit historical site for anyone interested in Mayan culture and architecture. Be prepared for early morning travel, as the entrance fee is approximately MXN 250. The ruins offer an educational and awe-inspiring experience.
17. Cenote Ik Kil
Located just 10 minutes from Chichen Itza, Cenote Ik Kil is a natural freshwater pool surrounded by steep rock walls and lush greenery. The cenote is renowned for its clear blue water and striking beauty.
Perfect for a refreshing swim, the cenote is open to the public with a small entrance fee. It’s a popular spot for visitors after touring Chichen Itza, offering an opportunity to cool off and relax in a serene natural environment.
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18. Valladolid
Valladolid, a charming colonial town about 1 hour and 30 minutes from Tulum, offers visitors a glimpse into the Yucatán’s rich history. The town features colorful streets, historical architecture, and a vibrant main square.
Visitors can explore Cenote Zaci, a cenote within walking distance of the town center. Known for its relaxed atmosphere, Valladolid is a wonderful day trip for those interested in exploring Mayan culture, local food, and traditional Mexican life. The town’s entrance fee is typically free for sightseeing.
According to the History of Valladolid, Mexico, the city was founded in 1543 by Francisco de Montejo, built atop the Maya town of Zací. It became an important colonial hub in the Yucatán Peninsula. The city is known for its well-preserved Spanish architecture, such as the Convent of San Bernardino, and serves as a cultural gateway to nearby Maya ruins.
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Food & Drink Experiences
- Tulum’s Street Food: Try traditional Mexican snacks like tacos al pastor, tamales, and elote from local vendors for an authentic Tulum town experience.
- Restaurant Hopping: Experience high-end dining at places like Hartwood, Arca, and Kitchen Table for a true taste of Tulum’s upscale cuisine.
- Mayan Food Tours: Explore Tulum’s culinary heritage with a guided tour through local Mayan food markets and try ancient, traditional dishes.
- Organic Farms & Farm-to-Table Experiences: Visit Tulum’s organic farms and enjoy fresh, locally grown food straight from the source with a hands-on farm experience.
- Tequila and Mezcal Tastings: Discover Mexico’s signature spirits, tequila and mezcal, through curated tasting experiences in local bars or distilleries.
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Additional Must-Visit Spots in Tulum
- Cenote Suytun: A tranquil, lesser-known cenote offering a serene experience with beautiful rock formations and crystal-clear water, perfect for a peaceful swim and photography.
- Tulum’s Secret Beach Clubs: Hidden beach clubs offering a private, laid-back atmosphere with Caribbean views, cocktails, and a cozy vibe for relaxation away from the crowds.
- Cenote Calavera: A unique cenote with large open holes, ideal for cliff diving and swimming, surrounded by jungle, offering a thrilling adventure and stunning natural beauty.
- Tulum’s Secret Beach Bars: Escape to hidden beach bars nestled among palm trees for cocktails and drinks while enjoying ocean views and sunset vibes in a peaceful, secluded setting.
- Swim in Cenote Angelita: A rare experience swimming in a cenote with an underwater cloud of hydrogen sulfide, creating a mysterious visual effect that attracts scuba divers and adventurous swimmers.
- Tulum Art Galleries: Explore Tulum’s vibrant art scene with contemporary Mayan art, sculptures, and modern pieces at galleries like Galería La Nave, celebrating the town’s creativity and culture.
- Tulum’s Cultural Workshops: Participate in hands-on Mayan craft workshops, learning weaving, pottery, and painting, creating your own artworks while connecting with local artisans.
- Live Music & Cultural Performances: Enjoy live music and cultural performances at venues like CoCo Tulum, where local musicians perform traditional and modern tunes for a lively atmosphere by the beach.
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Essential Tips for Visiting Tulum
- Arrive Early for Popular Sites: Tulum Ruins and Cenote Ik Kil can become very crowded after 10 AM. Arriving as early as 8 AM gives you the best chance for fewer crowds and cooler weather.
- Wear Comfortable Shoes for walking: The Tulum ruins and Coba ruins require a fair amount of walking, and some areas may have uneven surfaces. Sturdy walking shoes are recommended.
- Bring Cash for Local Purchases: Many local shops and vendors in Tulum town or downtown Tulum don’t accept credit cards, so always have Mexican pesos on hand for tacos, street art, and smaller purchases.
- Eco-Friendly Sunscreen is a Must: Protect the Caribbean’s coral reefs by using reef-safe sunscreen. Traditional sunscreens contain harmful chemicals that can damage the marine life in Tulum’s cenotes and beaches.
- Respect Mayan Culture: When visiting Mayan ruins or sacred sites, dress modestly and avoid loud behavior. Avoid climbing on certain ruins at Tulum, as some areas are still considered sacred.
- Stay Hydrated & Bring Water: The hot climate in Tulum can be intense, especially during the midday sun. Carry a reusable water bottle to refill at public water stations and stay hydrated while exploring the outdoors.
- Use Mosquito Repellent: The humid jungles around Sian Ka’an and Coba Ruins can have mosquitoes. Deet-based repellents or natural alternatives like citronella are necessary, especially around dusk and early morning.
- Book Your Activities in Advance: During high season (December to April), popular tours like Tulum Ruins and Cenote Dos Ojos can sell out quickly. Book online or through your hotel for secure reservations.
- Bring a Waterproof Bag for Cenotes: When visiting swimming holes like Gran Cenote or Cenote Angelita, bring a waterproof bag to protect your electronics and other valuables from getting wet.
- Rent a Car for Flexibility: Renting a car gives you freedom to visit day trips like Chichen Itza and Cenote Ik Kil, as public transport can be less frequent or slower. Car rental is affordable, with rates starting around MXN 600–800 per day.
- Download Offline Maps: Tulum’s internet can be spotty, especially in more remote areas. Download an offline map app like Google Maps or Maps.me to navigate around Tulum and nearby cenotes and day trips.
- Use ADO Bus for Affordable Travel: For budget travelers, ADO buses provide a comfortable, affordable option for traveling between Tulum, Playa del Carmen, and Cancun. Tickets range from MXN 150 to 300 and can be booked in advance.
- Avoid High-Cost ATMs: ATM machines in Tulum’s Hotel Zone and tourist areas often have high withdrawal fees. Use ATMs in Tulum downtown for better rates and lower charges.
- Don’t Miss the Local Markets: Tulum Pueblo and nearby markets offer authentic Mexican food like tamales and tacos, plus locally-made art and crafts. Great for souvenirs and immersing yourself in Mexican culture.
- Tulum’s New Airport: The new Tulum airport is still in development, and construction delays may cause disruptions. If flying into Tulum, check the airport’s status and be aware that Cancun International Airport is your best alternative for larger flights.
Things to Do in Tulum: A Recap
Tulum offers an unparalleled mix of ancient history, natural beauty, and modern luxury. From exploring the Tulum Ruins and Coba to swimming in the stunning cenotes like Gran Cenote and Cenote Ik Kil, every corner of this Caribbean paradise is filled with adventure.
The tranquil beaches and hidden beach clubs provide the perfect spots for relaxation, while local markets and Mayan food tours immerse you in Tulum’s rich cultural heritage. Whether it’s a day trip to Chichen Itza or Valladolid, or indulging in a farm-to-table experience, Tulum blends nature, history, and modern luxury seamlessly.
I’ll never forget my visit to Cenote Dos Ojos, where I swam through crystal-clear waters and marveled at the stunning underwater world, an unforgettable experience!