Wang Ning, CEO of Pop Mart, saw his fortune surge by $1.6 billion in just one day thanks to the soaring demand for Labubu dolls. These quirky collectibles have become a worldwide sensation, especially after being spotted with celebrities. The viral success has not only shaken up the toy market but also turned heads in the investment world.
The Viral Labubu Doll That Sparked a Global Frenzy
With an odd little face and playful grin, the Labubu doll has unexpectedly captured global attention. Pop Mart’s collectible has become a fashion statement, often seen hanging from celebrity handbags like those of Blackpink’s Lisa and Ananya Panday. Its popularity exploded after a near-riot broke out at a UK store, forcing Pop Mart to halt in-store sales.
The company’s mobile app quickly soared to the top of the U.S. App Store rankings. That momentum pushed Pop Mart’s stock skyward and added a massive boost to Wang Ning’s net worth, raising it to nearly $19 billion according to Forbes.
Pop Mart’s Rise and Wang Ning’s Business Genius
Wang Ning started Pop Mart in 2010 after graduating in advertising. Instead of traditional toys, he focused on “blind boxes”—sealed packages that keep the identity of the collectible inside a mystery. This marketing strategy has created a loyal collector base, with fans buying multiples in search of the full set.
The company partners with top designers to create characters like Molly, Skullpanda, and Dimoo. Pop Mart now dominates both physical stores and online platforms, expanding into Europe and the U.S. Collecting has evolved into a lifestyle trend, and Pop Mart is leading the charge.
Wang’s success with Labubu and other figures has turned toy culture into a billion-dollar global business—and it shows no sign of slowing.